Agenda
The outline agenda for the workshop is detailed below to give you an idea of subjects that will be covered. The agenda may be adapted slightly according to individual delegate requirements at each workshop.
Workshop agenda
| 10.00 a.m. | Introduction to workshop | |
| 10.15 a.m. | Planning and objective setting | SWOT analysis Setting objectives Target market identification and segmentation market research USPs Branding and messaging |
| 10.50 a.m. | Morning break | |
| 11.05 a.m. | Marketing strategies and tactics | The marketing mix Database management and CRM Public relations Advertising: print, online Internet: websites, search marketing Social media: Facebook, Twitter, LinkedIn |
| 12.30 p.m. | Lunch break | |
| 1.30 p.m. | Marketing strategies and tactics, cont. | Content marketing: blogs, white papers, webinars Direct marketing: building campaigns, direct mail, newsletters, email marketing Referral and loyalty Exhibitions and events Literature Promotions: competitions, prize draws, special offers Sponsorship |
| 3.00 p.m. | Afternoon break | |
| 3.15 p.m. | Internal marketing | Sales aids Staff communications Incentives |
| 3.30 p.m. | Evaluation and planning | Budgets and monitoring Sales lead analysis ROI |
| 3.45 p.m. | Group discussion and questions | |
| 4.00 p.m. | Finish |
